The strategist behind JT Maison.
JASMINE TELLA · FOUNDER, JT MAISON
Jasmine Tella is the founder and creative director of JT Maison.
Born in Switzerland, based in London, she works with founders and houses building brands at the intersection of luxury, culture, and entertainment.
Her work spans a Hollywood studio collaboration, a private island experience for a European fashion dynasty, and a Swiss medical skincare house with a global clinical following. She built her own brand to international recognition before turning the same instinct outward, with editorial coverage in The Times, NY Weekly, GB News, Well+Good and The Sun along the way.
She works quietly. Most of what she does is under NDA, and the clients who hire her tend to come back, or send the next one.
As seen in
Three beliefs
Every brand worth remembering started with one person who refused to compromise. We protect that conviction and build the world around it.
Every brand starts with a why. Find it, protect it, build everything else around it.
A brand is not a logo, a palette, or a tagline. It is the feeling someone is left with when no one is selling to them
